Booch was born in Kenya in 2016, founded by Eoin Flinn from Ireland and sisters Megan and Alison Root from the United States. From its beginnings as a locally brewed kombucha, Booch has grown and evolved into a proudly Kenyan beverage brand with an ambition to make better-for-you choices refreshing, exciting and part of everyday life.
At the heart of Booch is premium Kenyan Oolong tea, naturally fermented and brought to life with real fruit and botanicals. The result is a refreshing, lightly fizzy probiotic tea with approximately 75% less sugar than conventional soda.
Today, Booch is entering an exciting new chapter. We believe Booch belongs wherever life happens, after your morning workout, at your desk, over brunch, on the road, around the dinner table, at a picnic, during a night with friends or simply waiting for you in the fridge at home.
Our ambition is to build a modern Kenyan beverage brand that brings together great taste, wellness, quality and lifestyle, while continuing to innovate with new flavours, formats and experiences.
Proudly brewed in Kenya, Booch celebrates the ingredients, energy and people that make this home. 100% Fresh. 100% Delicious. 100% Kenyan. Trust Your Gut.