Our Story
From local craft brewing in Kenya to gut-friendly goodness.
Booch was born in Kenya in 2016, founded by Eoin Flinn from Ireland and sisters Megan and Alison Root from the United States. From its beginnings as a locally brewed kombucha, Booch has grown and evolved into a proudly Kenyan beverage brand with an ambition to make better-for-you choices refreshing, exciting and part of everyday life.
At the heart of Booch is premium Kenyan Oolong tea, naturally fermented and brought to life with real fruit and botanicals. The result is a refreshing, lightly fizzy probiotic tea with approximately 75% less sugar than conventional soda.
Today, Booch is entering an exciting new chapter.
We believe Booch belongs wherever life happens, after your morning workout, at your desk, over brunch, on the road, around the dinner table, at a picnic, during a night with friends or simply waiting for you in the fridge at home.
Our ambition is to build a modern Kenyan beverage brand that brings together great taste, wellness, quality and lifestyle, while continuing to innovate with new flavours, formats and experiences.
Proudly brewed in Kenya, Booch celebrates the ingredients, energy and people that make this home.
100% Fresh. 100% Delicious. 100% Kenyan.
Trust Your Gut.
Feel the Fizz
Booch is unpasteurized for maximum health benefits, so you may see some sediment, which is completely natural. Keep it refrigerated and enjoy it chilled, much like fresh juice.
Gut Health 101
Getting to know your gut should be simple, so we broke it down. No textbook required.
Every can is brewed with live cultures, resulting in a lightly sparkling beverage that supports gut health while offering a refreshing alternative to sugary soft drinks. With approximately 75% less sugar than traditional soda, Booch is made for people seeking balance, wellness, and exceptional taste.
Sometimes called the body's "second brain", your gut does a whole lot more than digest. It plays a massive role in managing your body's immunity, stress, energy levels, and mood. Keeping it balanced with live active probiotics is one of the easiest ways to support your overall wellness.
What Makes Booch Different
People & Impact
We believe wellness starts from within, and extends to our community and planet.
At Booch, we are committed to making a difference. Our products are sourced locally, supporting Kenyan tea growers and organic fruit farmers. We strive to improve our environmental impact year-on-year by optimizing our supply chain, packaging, and recycling initiatives.
We believe healthy communities are built on collaborative growth. By choosing local craftsmanship and raw ingredients, we celebrate and uplift the rich agricultural heritage of Kenya, while delivering functional wellness drinks you can feel good about buying.
Our Mission
To inspire healthier living through premium, naturally fermented kombucha, crafted with purpose, brewed with integrity. We are committed to delivering consistent quality and bold innovation in every 330ml can, building lasting partnerships across Kenya's beverage ecosystem, and championing a future where great taste and wellness go hand in hand.
Our Vision
To be Africa's most trusted and loved premium kombucha brand, championing wellness and sustainability in every community we serve. We envision a continent where healthier choices are accessible, aspirational, and proudly made in Kenya. Booch is building that future, one can at a time.
Core Values
Quality
Strict food safety and manufacturing protocols, so your hundredth can tastes exactly like your first.
Innovation
Bold flavours and modern packaging that move the category forward rather than follow it.
Authenticity
Real ingredients and genuine fermentation. No shortcuts, no compromises.
Sustainability
Local sourcing, less waste, and 100% recyclable aluminium cans.
What Makes Booch Different
Kenyan Oolong tea base
Premium Kenyan Oolong is the backbone of every brew, giving all eight variants a consistently refined flavour.
Real fruit infusions
Actual fruit and botanicals, never synthetic flavourings, for taste that stands up on its own.
Strict quality assurance
Rigorous checks at every stage, from raw ingredient sourcing through to the final seal.
Aluminium can innovation
Sleek 330ml cans built for on-the-go living: lighter, fully recyclable, and better protection for a live brew.
Our Promise
Uncompromising quality and care in every single batch we brew.
Every Booch is brewed with care using premium ingredients, traditional fermentation, and uncompromising quality. We believe that every sip should be refreshing, naturally delicious, and crafted to support a balanced lifestyle.
Our promise to you is simple: no artificial sweeteners, no chemical preservatives, and no pasteurization. We keep our brew alive and authentic, ensuring that you receive the pure, functional benefits of raw, craft kombucha with every single pour.
100% Fresh. 100% Delicious. 100% Kenyan.
Trust Your Gut.